Buying a car isn’t just about the price

And it shouldn’t be.  You’re probably going to own your car for a long time.  Why not look at the long-term benefits that a smaller dealership can provide?  With the high expenses of overhead, wages and insurance these days, dealerships are operating on smaller margins. Many manufacturers are requiring larger contributions towards competitive placement in the marketplace, and internet presence.  This means there is less wiggle room on the car price itself.  These days, it’s important to focus on the reputation of the manufacturer, and other ways to save money such as:

• manufacturer warranties
• loyalty programs
• low financing APR’s
• Certified Pre-Owned
• Safety Features
• customer service

Start online.  According to new a report by J.D. Power and Associates, Searching online for used vehicles has become the primary way for consumers to locate used automobiles.   (Approximately 50%.)  The report also notes that consumers have become increasingly aware of the benefits of certified pre-owned programs. (CPO)  Dealerships invest a considerable amount of time and money to create websites that are convenient, well-represented of their brand, and useful to the customer.  A great deal of information can be found here, and don’t be afraid to test the dealerships ‘follow-through’ by submitting an inquiry.  Read what others think of local dealerships, through online reviews in places such as Dealer.com, Cars.com and Google Maps.

Take a test drive.  Once you’ve shopped around online, it’s time to get to know the car, and the dealership first-hand.  When you visit the dealership, the salesman should greet you kindly without being to ‘pushy.’  Or, if you feel you’re getting ignored, that’s a good reason to find the door…quickly.  Introduce yourself to the owner or general manager, visit the service department and even check the bathrooms for cleanliness.  It’s not as silly as it sounds!

Bigger isn’t always better.  Dealerships do so much ‘car-swapping’ with each other that high-volume dealers aren’t necessary to get the vehicle you desire.  Most consumers will attest that smaller dealerships are more likely to ‘hustle for the sale,’ and provide much better customer service. Again, you’re probably going to own your car for a long time, so why not experience the long-term benefits that a smaller dealership can provide?

Jenkins Imports has served the Milwaukee area with honesty and commitment to customer service for more than 35 years.  At Jenkins, the sale of a car is just the beginning of a long-term customer relationship.  The motto is, “We care about you …. AND your car.”  As a family owned and operated business, these core values will remain for many years to come.

Volvo S60 sweet deal at Jenkins Imports

According to John Maloney of  Automotive News last month, “Volvo’s U.S. sales could have grown more in 2011, but supplies of the redesigned S60 sedan were tight throughout the year.”  Volvo is increasing production in Sweden to improve supply  in the first quarter of 2012, he said.  Read more:http://www.autonews.com/article/20120102/OEM02/301029987#ixzz1m1AA5jd5  As promised, delivery of the S60′s have arrived and Jenkins Imports has a good selection of them.  See the inventory of the 2012 S60. 

Also just in time for the Valentine; Jenkins Imports is pleased to announce the February Conquest Program.  The sweetheart of a deal is this….RECEIVE $1,000 BONUS CASH on the purchase of a new Volvo S60!  Deals such as this don’t last; it’s a limited time offer, only good for through Feb. 29, 2012.  *The program cannot be combined with Volvo Loyalty.

The offer is for eligible customers that currently own or lease one of the following makes: Acura, Audi, BMW, Infiniti, Lexus, Mercedes, Honda, Nissan, Toyota, or Volkswagen.    Below are the required supporting documents:

• Customer must provide a copy of either U.S. registration or U.S. insurance documents showing VIN, name, address and expiration date.  Supporting documentation must be available at the time of delivery.
• Customer may need to provide copy of marriage certificate when new vehicle is registered to spouse of prior owner.
• Customer may be required to also provide copy of business articles of incorporation when prior vehicle or new vehicle is registered to the individual’s business entity.  (Requires the individual’s majority ownership in the business entity.)
• Retailer must provide DMV printout, vehicle title, prior sales and lease contract or international registration/insurance are not acceptable as supporting documentation as they may provide insufficient information to prove eligibility.

The starting MSRP of the Volvo 2012 S60 is $31,300, (excludes $875 destination charge).  (0.9% APR) financing is available for up to 48 months on approved credit.  *For lease AND finance offers on the Volvo S60, visit this link:  S60 Lease & Finance Offers.

The friendly and knowledgeable staff at Jenkins Imports is ready to get you in the drivers seat of your new Volvo.  For more information, visit theJenkinsVolvo website.  Or, find the dealership at 4020 N. Green Bay Avenue, just off of I-43 at Capitol Drive.  Directions. 

No ‘ordinary day’ at Jenkins Imports Milwaukee

Volvo has built it’s reputation on safety but the sleek & stylish look of the all-new S60 is really getting noticed!   Anyone shopping for an Acura TL, BMW 3 Series, Mercedes Benz C-Class or Infinity G37,  should at least take the S60 for a test drive.  Which ever S60 model you choose, you’ll notice a powerful, responsive turbocharged engine that gives the S60

the kind of responsiveness everyone expects from European cars.  See & Drive for yourself.  Jenkins Imports is an A+ BBB rated business with a good selection of S60′s & other models such as the XC60, XC90, C30 & S80 to test drive today.  All new Volvo’s come with Safe & Secure Coverage.  “But that’s not all…there are additional Volvo incentives going on RIGHT NOW that make it ”no ordinary day at Jenkins Imports!”

• $399 Sign & Drive: $0 due at signing on the all new Volvo S60 T5
• Service For Life:  Complimentary Diagnostics & software updates, 2-years parts & labor warranty & savings on roadside assistance for new Volvo purchase
• Over-Seas Delivery: Purchase a new 2011/2012 Volvo & receive a complimentary trip for 2 to Europe!
• Current Volvo Owners:  Receive additional $1,000 towards a new or lease trade-in
• Cruise & Airfare for two:  Purchase any new Volvo from Jenkins & you’re automatically entered to win a cruise for 2 to Baja of Mexico or the Bahamas!

If the distinct luxury of Jaguar is more your style and you’re looking for value, it’s a great time to check out the XJ.  The Jaguar XJ is thousands lessthan similar luxury sedans from BMW & Mercedes Benz.  The long wheelbase XJ L is a little more expensive but still less than the competition.  The classy & well-equipped 2011 Jaguar XF is one of the best executive cars you can buy.  Visit Jenkins Imports today and test drive the XJ or the XF. Jaguar is no exception, “it’s no ordinary day at Jenkins Imports!”

• The 2011 Jaguar XF  special lease offer: $599 pr. mth. to qualified buyers.
• New 2012 Jaguar purchase:  Comes with Platinum Coverage:  4 years/50,000 miles on all 2012 Jaguar cars, includes complimentary scheduled maintenance, 4/50 New Vehicle Limited Warranty and 24/7 roadside assistance
• First months payment on Jaguar:  The deal is to lease an XK or XJ by Oct. 31^st and Jaguar will pay your first month payment up to $1,100.
• Cruise for 2:  Purchase any new Jaguar from Jenkins & you’re automatically entered to win a cruise for 2 to Baja of Mexico or the Bahamas!

For more detailed information about these offers and expiration dates, please visit Jenkins Imports at 4020 N. Green Bay Ave. in Milwaukee, or online at http://www.jenkinsvolvojaguar.com/index.htm.  Service, Parts & Sales call (414) 265-4400.