What Women Want found at Jenkins

In the  book, “Understanding the Increasing Affluence of Women,” Judith E. Nichols, Ph.D., CFRE says that in the majority of U.S. households, women bring in 1/2 or  more of the income and control about 80 percent of household spending, including new car purchases.  According to Michael Albano of GM’s global design group, “women’s influence in the automotive market has hit an all-time high, noting 85 percent of all vehicle sales decisions are influenced by women with women buying 45 percent of all vehicles.”   (This information is based on car registration numbers only and does not reflect households where vehicles are shared.)

So what DO women want?  Well, all the research shows that they are looking for EVEN MORE than the same things men want. For example, both want performance, package and design. However, the decision a women makes in a car purchase will have more to do with added bonuses such as more cargo space, safety features and ease of use for items such as car seats.  They want great interior and exterior designs;  paying special attention to trim, fabrics, compartments and color details.  However, they won’t compromise these things for safety and efficiency.

Watch this short YouTube video about “Marketing to Women” by Marti Barletta.  Marti explains that men and women may be 95% identical, but that 5% makes a big difference.  She also states in her book that women seek more advice from an auto authority (57 percent) before buying a new car; they spend more time in the purchasing process than men (17 weeks versus 15) and women shop at an average of three dealerships for best price and treatment.

Women are influential, even in the automotive world.  According to autoguide.com Volvo comes in #1 with the highest percentage of women buyers. So how can Jenkins Imports give women what they want?  First and foremost, Jenkins Imports has VOLVO;  a nicely designed, dependable and Safety focused brand which includes Safe & Secure.   Jenkins is conscious of the fact that women and men are looking for slightly different things.   Jenkins also has the most honest and well-meaning sales people who are going to provide the best treatment and price possible.  They earn the trust of woman buyers, guide them through the purchasing process and make them feel like family for years to come.

Volvo is the fastest growing luxury import in the country, so if you currently own or lease an Acura, Audi, BMW, Infiniti, Lexus, Mercedes, Honda, Nissan, Saab, Toyota, or Volkswagen take advantage of a great offer running through May 31st.

 

Written by Local Vocal, Leaning Tree Marketing, on behalf of Jenkins Imports