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Archive for September, 2012

Jenkins Imports is connected!

September 7, 2012 2 comments

When it comes to selecting a dealership for a new car purchase, who in the driver’s seat?  Social media.  According to Automotive News, Social Media is the new ‘word of mouth.  Social media plays a significant role in helping new car buyers select a dealership, but it goes even further than that.  Social media has the opportunity to create a long-term emotional tie of commitment and loyalty, which is so important for dealerships today.

However, not all dealerships are effectively engaging with the hungry media-savvy consumers.

Jenkins Imports which is an A+ BBB rated dealership selling both Volvo and Jaguar, is demonstrating to customers that they are certainly connected and ready to earn and keep their business.  The dealership has successfully ‘revved up’ and set the pace, not just in Milwaukee, but across all of Southeastern Wisconsin.  Jenkins Imports is engaged with customers through sites such as:

Jenkins Imports also respects the importance of customer reviews so you’ll find them across the web on every search engine and a multitude of local review sites.   Studies have been conducted specific to the auto industry to measure trends on Facebook, Twitter and Google+ to identify  the top three dealership review sites, based on consumer use and traffic.  The results:  Edmunds (22 percent), Cars.com (20 percent) and  Yelp (19 percent).  Not to mention that you can find more than 50 customer reviews, selected inventory and revolving manufacturer promotions and incentives right on Facebook!

Automotive social media will continue to be a hot topic for years to come.  Connect and follow the dealership on your prefered social media sites today to experience real human interaction, an abundance of information, videos, and internet specials/savings.

 

Written by Local Vocal, Leaning Tree Marketing, on behalf of Jenkins Imports