Luxury AND Value; found at Jenkins Imports

The luxury segment in the U.S. market in 2012 is expected to be the fastest growing segment, with more than 14 percent growth, according to Polk. “More affluent buyers are returning to the market for new vehicles, after three years of spending reductions,” said Anthony Pratt, director of forecasting for the Americas at Polk. “The luxury segment also offers a wide variety of product options for consumers across all segments, ranging from small cars to SUVs.”

The definition as luxury has always been subjective.  Most agree that “luxury is in the eye of the beholder.” Luxury choices are often highly emotional and most would admit that a luxury purchase seeks self-reward to satisfy a feeling of “I deserve.” But according to a new presentation based on Ipsos Mendelsohn survey data from September and October 2011, 65% of all affluents agree that “the definition of luxury today is not the same as it was five years ago.” 89% of the affluent say that when they decide to purchase a luxury item, they will go out of their way to find the best price possible because value plays a a larger role in today’s conception of luxury.

If you’re searching for both luxury AND value in your next new or leased vehicle, make your way to Jenkins Imports of Milwaukee.  Over the years, Jaguar has been symbolic of a luxury vehicle with innovative design and legendary performance. Thankfully, Jaguar continues to hold that reputation with slick styles such as:

• Jaguar XJ
• Jaguar XF
• Jaguar XK

To learn more about the luxury features of these Jaguar models visit  Jenkins Jaguar… Milwaukee’s exclusive Jaguar dealer.

According to a Polk blog this month, the Luxury Compact Car Segment had 27% of all luxury registrations during the first 11 months of 2011, including the Volvo’s S60.  Although Volvo has been known primarily for their safety features; Cars.com recently listed three Volvo’s as “luxury” including:

• Volvo S80
• Volvo C30
• Volvo XC60

To see what’s in stock,  visit the Jenkins Imports website, Jenkins Volvo of Milwaukee.   New inventory is expected to arrive throughout 1Q 2012.  To inquire in person about the the luxury features of the vehicles mentioned, the dealership is located at 4020 N. Greenbay Avenue, right off of I-43 and Capitol Drive.  Or, call the dealership directly at 414-265-4400.